We take two Tier 1 creatives a year. This is what earns a seat.
Our shelves are finite. Our buyer relationships are personal. Every product we bring in trades against our reputation with 400 people we've spent 18 years earning.
Six categories. Premium only.
Skincare with a defensible formulation, colour with a POV, tools with real IP, fragrance with a house identity. The Chinese prestige beauty consumer is arguably the most sophisticated in the world.
Functional foods, longevity, supplements, sleep, energy. Clean label, credible science, and a hero benefit that translates without a briefing document.
Small appliances, kitchen, décor, organisation. Design-forward, giftable, visibly better than the incumbent on a Sam's Club shelf.
Audio, wearables, smart home, accessories. Chinese consumers reward real engineering, and see through everything that isn't.
Shelf-stable indulgence, functional drinks, confectionery. No cold chain, no alcohol, no tobacco. Craft or category-defining only.
Safety-certified, category-leading, giftable. Chinese parents are the most demanding buyers on earth, and the most loyal once you earn them.
What earns one of the two 2027 seats.
- You are a Tier 1 creative, category-defining, not category-following
- Proven traction in your home market (revenue, repeat, reviews, marquee retail)
- Design and packaging that reads as premium in a Sam's Club China aisle
- Unit economics that support a distributor margin structure
- Production capacity to sustain multi-container POs across 400 doors
- Owned IP, trademarks, and a clean path to Chinese trademark filing
- White-label or drop-ship product with no defensibility
- Requires cold chain or is perishable in any form
- Alcohol, tobacco, vape, CBD, or regulated pharma
- Sub-premium price point competing with entrenched Chinese incumbents
- Handmade at a scale that can't support a full-container PO
- Requires ongoing service, subscription, or hands-on support