A relationship-first distribution house for the Chinese premium CPG market.
AOG Distribution was built for the way Chinese retail actually works, buyer by buyer, dinner by dinner, product by product. Eighteen years in, we take on two Tier 1 creatives per year and champion them across a network of 400 direct buyer relationships.
Led by an elite team, built over 18 years.
American Organic Group Inc.
Senfu Z. founded American Organic Group in 2008, but AOG Distribution is run by the senior team he assembled: category heads, buyer relationship leads, and regulatory operators who have spent their careers opening Chinese retail for premium foreign brands.
The team carries 400 direct buyer relationships across modern trade, prestige beauty, membership warehouses, and premium digital. When your product reaches a Sam's Club, Sephora, or SKP buying office, it is backed by the same people who have placed brands there for years.
Every 2027 cohort brand is sponsored by the full AOG leadership team. Senfu remains the founder and strategic sponsor, but the day-to-day push into China is led by the operators who own the shelf.
China is a relationship economy, not a marketplace.
Every serious foreign brand that has entered China at scale has done so through one of two paths: hire a Tmall agency and hope, or find someone with the buyer relationships and share the shelf.
For 18 years, we have been that second path.
Our network spans 400 buyers across modern trade, prestige beauty, membership warehouses, luxury department stores, and the premium digital tier. When we say yes to a product, it enters the Chinese market with a specific person on the other end of the phone at every retailer, someone we've spent years earning.
That's why we take only two Tier 1 creatives each year. Two is the number our reputation can carry into every buyer room.
Four principles.
400 buyers we've had dinner with. Not a list we bought. That's why our shelves open.
Two creatives per year. Our finite attention is the reason every product we bring in gets fought for inside our buyer rooms.
We buy inventory outright. You get paid on the PO. We own the sell-through, because we're the ones with the relationships.
Eighteen years inside Chinese modern trade, prestige, and premium digital. We know which door opens which segment.